Menu Planning Strategies: Balancing Creativity Between Event Catering and Corporate Catering The Art of Dual-Purpose Menu Development
In today’s dynamic food service industry, catering companies face the unique challenge of creating menus that serve two distinct markets: event catering and corporate catering. While both sectors demand high-quality food and service, their requirements and expectations often differ significantly, requiring careful strategic planning and creative balance. Understanding Market-Specific Demands When developing menus for event…